Tag Archive: Orrin Woodward


Information –> Actions –> Results

This small formula is causing success or failure in your life. The 90 Mental Fitness Challenge was developed to challenge your thinking and give you new information. New information leads to new actions, and new actions lead to better results.

So many people get stuck in the action phase, not liking the results, instead of changing, just stay busy doing more of the same.  Albert Einstein is quoted as saying “the definition of insanity is to do the same thing over and over and expect a different result.” Unfortunately, many people, spend all of their time in the wrong actions because they feel they do not have time to get new information.

The MFC was designed with you in mind, made in small bite size pieces you can easily work into your day. Read 15 minutes, listen to some audios on your way to work, school or maybe playing in the background while you work around the house, and find ten minutes to watch a video by leadership experts Orrin Woodward and Chris Brady.

Ideas have consequences, are you happy with yours? Take the Mental Fitness Challenge today and start to build a better tomorrow!

God bless,

Dan Hawkins

LIFE Community Leadership

Now with the Mental Fitness Challenge, you can learn from some of the top leaders in North America. The LIFE business was created to serve the community and improve lives, one person at a time. Enjoy this article were Warren Bennis shares his six attributes of leaders.

God bless,

Dan Hawkins

Warren Bennis – Six Attributes of Leaders

Warren Bennis, noted leadership expert, writes on the six key attributes of leaders. The LIFE Founders exemplify these leadership attributes. Orrin WoodwardChris BradyTim MarksClaude HamiltonBill LewisGeorge GuzzardoDan Hawkins, and Rob Hallstrand are excellent leaders individually, but combined they are the best! With the recent release of theMental Fitness Challenge, the rest of the leadership field is learning of the world-class materials offered through the the LIFE Business. Here are the six leadership attributes:

Integrity

Integrity means alignment of words and actions with inner values.

It means sticking to these values even when an alternative path may be easier or more advantageous. A leader with integrity can be trusted and will be admired for sticking to strong values. They also act as a powerful model for people to copy, thus building an entire organization with powerful and effective cultural values.

Dedication

Dedication means spending whatever time and energy on a task is required to get the job done, rather than giving it whatever time you have available. The work of most leadership positions is not something to do ‘if time’. It means giving your whole self to the task, dedicating yourself to success and to leading others with you.

Magnanimity

A magnanimous person gives credit where it is due. It also means being gracious in defeat and allowing others who are defeated to retain their dignity. Magnanimity in leadership includes crediting the people with success and accepting personal responsibility for failures.

Humility

Humility is the opposite of arrogance and narcissism. It means recognizing that you are not inherently superior to others and consequently that they are not inferior to you. It does not mean diminishing yourself, nor does it mean exalting yourself. Humble leaders do not debase themselves, neither falsely nor due to low self-esteem. They simply recognize all people as equal in value and know that their position does not make them a god.

Openness

Openness means being able to listen to ideas that are outside one’s current mental models, being able to suspend judgement until after one has heard someone else’s ideas. An open leader listens to their people without trying to shut them down early, which at least demonstrates care and builds trust. Openness also treats other ideas as potentially better than one’s own ideas. In the uncertain world of new territory, being able to openly consider alternatives is an important skill.

Creativity

Creativity means thinking differently, being able to get outside the box and take a new and different viewpoint on things. For a leader to be able to see a new future towards which they will lead their followers, creativity provides the ability to think differently and see things that others have not seen, and thus giving reason for followers to follow.

Here is a video by best selling author Orrin Woodward. Watch as Orrin connects resolutions with some of the greatest minds of the past. The Mental Fitness Challenge is about creating the best you.

George Washington, Ben Franklin, and Jonathan Edwards were all 18th century colonial Americans who made a difference in the world. What did they have in common? Each developed resolutions to live their life by. Today, the Mental Fitness Challenge (MFC) captures the wisdom of the ages into a 90-day program for long-term success, founded upon the wisdom of the ages.

Enter the Mental Fitness Challenge. Designed around the 13 resolutions put forth in Orrin Woodward’s best selling book, RESOLVED: 13 Resolutions for LIFE, the Mental Fitness Program helps people live the life they’ve always wanted to live. This is accomplished the way adults learn and grow – not through expensive conferences in tropical locations, or danger simulations and artificial adventures, or even high-priced concert/seminars with public figures – but rather through small, incremental, daily steps implemented according to timeless principles, as explained in Orrin’s book.  After all, it’s the formation of new habits that brings lasting change, and this begins with exercising the mind and becoming mentally fit.

Resolve to become a better you, take the Mental Fitness Challenge today!

God bless,

Dan Hawkins

What is the truth about Orrin Woodward and his past relationship with Amway/Quixtar? Is Orrin a hero or just another person out for personal success at the expense of others?

To myself and the other founders of LIFE this is old news, but since the “Amway Drones” want to keep talking, lets share the whole story and clear up some untruths.

I wanted to cover four main points in this article:

1) In 2005 Orrin Woodward risked his hard-earned position at Amway by writing a letter directly to billionaire owner Doug DeVos to point out major problems within the Amway/Quixtar business model.

2) Orrin Woodward, after nearly three years attempting to drive change within the company, departs from Quixtar in disgust. Orrin and his leaders spend tens of millions of dollars to get free from Amway’s tentacles.

3) Earlier this year, in a California court, Amway/Quixtar settles a potential billion dollar lawsuit by surrendering over 100 million dollars in settlement money. Not surprisingly, many of the disputed issues in this case were the same ones that Orrin pointed out to Doug DeVos back in 2005.

4) Undaunted, Orrin instead of criticizing the old, creates the new. He forms LIFE with his co-founders, and fixes the concerns he expressed in his letter to Doug DeVos.

The critics claim Orrin Woodward is a misleader, however, how do you explain that when Orrin left Quixtar over 40,000 people gave up their checks from Quixtar and followed Orrin and the Team into the unknown? Maybe the 40,000 recognized the same problems and chose to follow a leader with the character and courage to fix them. I believe that is what you will find after reading this post.

Lawsuits, negative internet traffic, rumors…what is one to believe? When you begin to hear the whole story it is easy to see Orrin Woodward is taking so much heat because someone finally had the guts to blow the whistle on the problems with the A/Q business model. No one likes to be exposed and be caught doing something wrong.  Sadly, most people instead of owning up and changing, choose to finger point, blame and attack. Once the whole story is on the table it is easy to see, most of the negative is just “Amway Drones” still not willing to take responsiblity, face the facts and go away quietly. Instead they ramble on with gossip, lies, and attacks on people who truly are out trying to make a difference.

Finding the truth can only happen in one of two ways, get to know Orrin personally or look at all the facts objectively. I have been able to do both, but I realize many people reading this or other articles may not have had the chance to meet Orrin on a personal level so lets look at the facts.

A hero deliberately and courageously overcomes obstacles for the benefit of others without regard to personal consequences. Conquered obstacles are the only qualifying credentials of heroes and a measure of one’s true leadership.

-Modeling Future Heroes, Inc.

After reading this article I believe you will see, in a day and age without heroes, this quote best describes what Orrin Woodward has done with the last 18 years of his life. While researching some history I came across a letter written by Orrin Woodward and delivered to Doug Devos, one of the owners of Amway/Quixtar.

What is interesting is Orrin gave this letter to Doug in 2005, nearly three years before the final showdown with Quixtar resulting in Quixtars’ private arbitration process. Talk about courage and conviction.   Would you hand a letter to a billionaire business owner of the company you represent knowing that if he did not like what you said it could damage your long term relationships?  Sadly, because Orrin would not surrender on the principles involved, it eventually resulted in Quixtar and Orrin’s team parting ways in 2007. This resulted in the arbitration process that many judges have deemed unconscionable.

What happened over the next five years will shock you! Orrin’s letter to Doug DeVos made an impact; a letter that started a journey to protect a community; a letter that one man had the courage to write; a letter that stirred up so much criticism of Orrin, now five years later has come full circle and is vindicated by a recent settlement from a lawsuit against the Amway/Quixtar company.  In fact the lawsuit settlement vindicates Orrin on nearly every issue he fought for over the last five years. Furthermore, being a man of purpose, Orrin and the seven other business founders launched a company called LIFE that addresses and fixes almost all of the problems spelled out in the letter to Doug DeVos.

I want to walk you through this letter step by step and explain what unfolded, not based on rumors, biased opinions, entrenched beliefs or corporatism, instead, however, lets examine the true story of a man who risked everything; reputation, finances, popularity, his business and much more to protect what truly matters – his purpose, character and his commitments to his community!

Doug,

I would like to thank you for taking the time out of your busy schedule to meet with various board members on the Monday of the board week. I have always admired the DeVos and VanAndel families. Your families have exemplified the Godly foundation that is sorely lacking in our country and business culture today. To be given the privilege of sharing open and honest communication on how we can improve the Quixtar opportunity was an honor that I do not take lightly. Randy Bancino did an excellent job of presenting the main roadblocks holding Quixtar back from truly thriving in today’s business environment. I feel, after the transparent communication offered by the family leaders, it is important that the Board members share transparently any ideas we have to help transform our business.

At this point in Orrin’s career he was one of the top distributors in Quixtar and invited onto the IBOA board to help represent all of the IBOs (Independent Business Owners) in the company. As a matter of fact, Orrin was routinely recognized as having the fastest growing group in the whole English speaking community.  I remember attending a conference with Team around this time, as I was fairly new to this profession and still trying to figure out if this was something I would pursue. The Team’s major leadership conference was in Green Bay, WI and the executives from Quixtar sent over a video for the crowd to watch. The video edified Orrin and the Team, celebrating Team as one of the fastest growing communities in Quixtar. The video communicated Quixtar’s leadership and supported Orrin’s practices 100%. Is anyone shocked that Quixtar stopped supporting Orrin after his letter to Doug DeVos?  Whistleblowers never seem to have a long career path in the company they expose. I will return to this point later; however, isn’t it interesting how the story changed? Before the letter to Doug DeVos, Orrin was celebrated for the very practices that later they would claim where “bad” practices.

Can you say whistleblower? Orrin’s letter initiated several years of behind the scenes conflict focused on fixing Quixtar’s ailing business model. This letter reveals that Orrin was not a greedy business owner trying to leave Amway/Quixtar to start a company; rather, it reveals a man of courage trying to right a known wrong. Once a person reads this letter and understands that Orrin was a whistleblower on the failing North American business model, it becomes clear why the “Amway Drones” began a smear campaign in 2007, attempting to discredit the message by shooting at the messenger. Back to Orrin’s letter:

My Deepest Motivation

One of my favorite theologians and statesmen of history is a man named Abraham Kyper. Mr. Kyper was a strong Dutch minister that taught that God was working out His sovereign plan through culture. He taught that Christians were called to redeem culture through their Godly example and business ethics. Mr. Kyper did a series of talks at Princeton in 1898 known as the Stone Lectures which I strongly recommend to anyone concerned about the current state of our culture. Abraham Kyper said, “When principles that run against your deepest convictions begin to win the day, then battle is your calling, and peace has become sin; you must at the price of dearest peace, lay your convictions bare before friend and enemy with all the fire of your faith.” As Randy was presenting the slides, my mind kept drifting to how this vehicle is my main opportunity to influence culture and make a difference. I was led to Christ, as a direct result of my involvement in the business, through the ministry of Billy Zeoli and Bob Dickie. My world view was formed through reading the Christian classics and asking what was truly important in life. Edward Gibbon, in his magnum opus Decline and Fall of the Roman Empire, stated the five attributes that marked Rome at its end:

1. Mounting love of show and luxury (affluence)

2. Widening gap between rich and poor

3. Obsession with sex

4. Freakishness in art masquerading as originality

5. Increased desire to live off the state.

The parallel between the decline of the Roman culture and the cultural decline of today is self-evident. Many of the IBO leaders feel their communities are a platform which can be used to stem the tide and reverse this decline. I am proud of the system created to educate our IBO’s and feel that our system is vital in the ongoing culture war. The goals that I have for my personal life have more to do with influencing culture than just simply making more money. I know that those who make money, if they use it for the glory of God can have great influence in the culture in which they live, But the driving passion of my life is to influence our nation and to help turn our culture back to the God of the Bible. Making money is just one way of many for me to have influence and leverage in the culture in which I live. Our stated objective of the Team training system is to “Lead people to the truth.”

In Orrin’s book Resolved: 13 Resolutions for LIFE the first resolution is Purpose. Back in 2005, when this letter was first penned, Orrin had a very clear purpose for his life and how this business could achieve it.  How many people in your life could so clearly define their purpose?

Orrin was not the only one to see there was a problem.  Randy Bantino, Quixtar’s sales director, explained all of the problems as well.  However, Orrin was the only one more concerned with purpose than money, which gave him the courage to take a stand.

“If you do not stand for something, you will fall for anything.”

This also fits into the 2nd resolution in Orrin’s book on Character. Character is not only knowing what is right, but being willing to do what is right!

While reading this letter it becomes obvious that Orrin not only writes books about character and purpose, but he also lives what he teaches, that takes courage.

To sin by silence when they should protest makes cowards of men. – Abraham Lincoln

Let us continue through the letter.  In the next section, Orrin begins to use his award winning benchmarking skills to lay out the problems facing the business.

The Importance of the “First Circle”

My ability to influence culture and lead people to truth depends directly upon our ability to help the “first circle” (network IBO) work. The first circle must be able to buy good quality products at below market price and then turnaround and retail these products to develop a profitable business. If the first circle does not find a good value in the products then we should expect a high attrition rate, which reduces our ability to influence and change culture.

All business’s need to offer competitive prices if they plan on staying in business, yet Randy’s data represented the exact opposite. Most people joining the Amway/Quixtar business model realized that they could not afford to buy the products let alone sell the products to legitimate customers! Again, Orrin Woodward could have sat back, making money off of this flawed business. Instead, after three year with intense effort, working on the inside to get things right; he realized Quixtar was not going to change. It was only at this point, realizing he could not leave because of Quixtars rules and he could not stay because of his principles, Orrin was forced to blow the whistle on Quixtar’s business model.  Back to Orrin’s letter:

Mr. Gerber states: “Ray Kroc began to look at his business as the product, and at the franchisee as his first, last, and most important customer. For the franchisee wasn’t interested in hamburgers, or French-fries or milkshakes; he was interested in the business. Driven by a desire to buy a business, the franchisee only wanted to know one thing: ‘Does it work?’ Ray Kroc’s main concern then became how to make certain his business would work better than any other.”

When people no longer feel the business proposition works due to overpriced products and little ability to sell those products at retail price, they become discouraged and eventually quit. My goal to influence people is severely hampered if the first circle will not stay in the business long enough to gain respect for the leadership team and fall in love with learning and growing. In my ten-plus years in the business, I can count on one hand the number of people who have continued to buy products after leaving the business. Many of these people are still close friends of our family, but they refuse to buy products because they say they are overpriced. Therefore, we have a situation where we lose our ability to influence culture, Quixtar loses out on massive sales potential, and the new IBO loses out on the opportunity to grow a new business.

Clearly Orrin understands the necessity of a viable business model as the first step to helping people succeed. Orrin’s point is that it takes reasonably priced products in order to build a viable business model. Without properly priced products the business model becomes personal consumption only, making it hard for people to become profitable.  The good news is in LIFE, Orrin fixed the value based proposition which has lead to over 20% customer base already.  Orrin continues:

The Current Value Proposition Prevents Sales

Since 1994, I have consistently been in the living rooms of this country representing this business plan to people, an average of 25 times per month. The number one objective I deal with night in and night out is the price of the products. I have repeatedly had people conduct price comparisons on identical products, and we lose every time. I have arrived at the point where I am hesitant to display the catalogs until after they have signed up into the business. (Why should the IBO’s have to hide the product catalogs in order to register people?) After the new IBO is registered, the next toughest task is to get them to order products. We have had to resort to holding special meetings (150 PV parties monthly) just for people who generate volume. Without the PV parties, our leaders feel volume would drop an estimated 50%. Randy stated that 8% of the IBO’s do over 40% of the volume. This means that 8%, the ones that are receiving bonus checks, are doing a large part of the volume. 

Notice in this paragraph, that Orrin and the Team were criticized for not promoting products early enough. The Team focused on building depth to help people climb the bonus chart quickly, so that the products were less over-priced. The Team believed they had to work around Quixtar’s broken business model, if new people stood a chance of winning. Back to the letter:

If you take away signup volume, making this statistic even more extreme, we will find that a majority of the IBO’s are doing almost no volume. Why won’t they even buy products from their own business? The answer is that they cannot reconcile in their own mind the buying of overpriced products. Furthermore, if it doesn’t make sense to buy the products at the wholesale price, what chance do we have to sell products at retail? This difficult situation would disappear if we had an authentic value proposition where the first circle sold products at retail and prospered financially.

Author John Love, in his book McDonald’s, Behind the Arches, teaches how Ray Kroc’s thinking was different than other franchise operators: “By comparison, everything in Kroc’s franchising plan was designed to encourage the success of his franchisees first, and on that McDonald’s itself would prosper. Kroc instinctively knew that making an easy killing at the expense of his franchisees would not produce anything that would last. McDonald’s was in business to satisfy the retail consumer, but as a veteran salesman, Kroc knew he was also in business to serve his franchisees and build loyalty with them. They were his customers too, and if they failed, he failed.”

The Current Value Proposition Prohibits Growth

Randy Bancino’s main point of his presentation was that most IBO’s (90%) are not making money, and that a better retail business would generate more profit for the first circle. I agree wholeheartedly, but we need products that are reasonable value propositions at retail in order to sell them. 70% of business owners in other networks make money because they have products capable of retailing at retail price. Without a proper pricing strategy, we will constantly register people and cycle them through the business as they realize the poor value proposition. Randy stated that we were growing at 1/3 the rate of the networking industry as a whole. Combining this with the fact that we are registering people at five times the market share means we are losing people at 15 times the attrition rate in order to grow 5/15 or 1/3 the rate of other networks. Can we really continue to cycle through 15 times the number of people that other networks cycle through, and all that to end up growing more slowly? To provide an example, think of a typical bottle of spring water. If the target cost is $1.00, then we have to have the retail price set at $1.00 or less for a comparable product if we expect retail sales. We can no longer expect the market to bear a wholesale cost of $1.25 for the water and just encourage people to sign up others to generate a discount in order to drive the cost of water back to $1.00, (after you factor in your monthly bonus), let alone the retail price being $1.50, in which no sane person would buy a product from you for $1.50 that they can buy elsewhere for $1.00.

Quoting again from John Love’s book about McDonald’s; “The essence of Kroc’s unique but amazingly simple franchising philosophy was that a franchising company should not live off the sweat of its franchisees, but should succeed by helping its franchisees succeed.” I feel we have all agreed there needs to be more retailing in this business, but without an even somewhat realistic target cost, it will not happen. It is morally wrong for me to sell products to people, who believe in me, in a value proposition that is not to their benefit. When would it ever be right to offer a product through our network that is not sellable by IBO’s to customers at the retail price?

This is a crucial point. Because of the poor pricing and over all bad business model, distributors had to sponsor 15 times faster just to grow at the industry average.  What business would be ok with 15 times the attrition rate? No wonder Orrin was so persistent in bringing these concerns to Quixtar.  Why continue to build a business when the company executives refuse to fix the business model?  Essentially, what the company wanted Orrin to do is churn thought 1000s of people in order to maintain their corporate profits.  Knowing Orrin, this is clearly something he refused to do. Either the business model must be fixed or Orrin must leave. One or the other.

 The Current Value Proposition Protects an Uncompetitive Margin

The last major point is the operating margins discussed in the meeting. On one of the slides was a chart that stated the average operating margins for Alticor products was 17%. This shocked me, since I was in the process of reading Don Soderquist’s new book, The Wal-Mart Way, where he states that Wal-Mart’s operating margin was 3%. I can understand why we are not competitive at the retail price if we continue to expect margins of almost 6 times the world’s benchmark company! I am all for the Alticor companies making a great return, as long as the value proposition to the first circle is in line. If not, then this is morally wrong and must be fixed, or I am misrepresenting the truth when I show the plan.

 

The Current Value Proposition Makes Constant Achievement Almost Impossible

The most shocking piece of data is the number of people who have achieved a Founders Emerald level or above since the founding of Quixtar. The number of Non-Multi-Cultural’s (NMC’s) who have achieved Founders Emerald or above, who started in the business after Quixtar began in 1999 is estimated to be between 7 & 10 people, with only one achieving Founders Diamond level. Approximately 700,000 NMC’s have had more than 5 years to achieve Founders Emerald and approximately 1 out of 100,000 have achieved it. Alticor states its goal is to be the “best business opportunity in the world”, but the data for the NMC’s does not back up this claim. To state these statistics differently; if you were an NMC and started the business in 1999 or 2000, you had a .001% chance of achieving a Founders Emerald level or higher after 5+ years. Further, according to Quixtar, the average Founders Emerald only makes $80,000.00 per year (less than twice the median income in America, and below what those with professional degrees will earn after less than 5 years in their profession). Who would or should be excited about an opportunity like this.

Referring again to Gerber; “It is literally impossible to produce a consistent result in a business that depends on extraordinary people. No business can do it for long. And no extraordinary business tries to! Every extraordinary business knows that when you intentionally build your business around the skills of ordinary people, you will be forced to ask the difficult questions about how to produce a result without the extraordinary ones. You’ll be forced to find a system that leverages your ordinary people to the point where they can produce extraordinary results over and over again.”

Those of us involved with Quixtar must build a business where any hard working American can have a business opportunity that works! As I studied the information and trends, I realized it was not the negative lies on the internet that were killing us, but the negative truths on the internet that were killing us.

The critics would like to say Orrin ignores criticism, but he clearly stated back in 2005 that he was learning from the critics who had legitimate concerns. Eric Blomdahl posted an informative article on the topic of how to deal with criticism both just and unjust. Eric also dispels and explains many of the lies bantered about by the “Amway Drones.”  Back to Orrin:

 

The Value Proposition Can Be Changed From an Obstacle to an Opportunity

I am not a negative person. And I am not easily discouraged. But I am concerned by the disappointing data that was presented at the IBOA board meeting. I believe it is imperative that we all come together to make some corrections to improve this business beyond the problems that we currently face. Leaders solve problems and I believe we have successfully identified the problems and now just need the courage of our convictions to implement successful solutions. I believe everything should be on the table. If you told me my bonuses will have to be reduced in order to meet target costs, then I am prepared to discuss this option. For me, this is beyond a business discussion and has become a moral discussion. This is because I have leveraged my relationships and credibility with those on my team in order to generate product volume. I have tens of thousands of people who are counting on me to do right, and I must maintain their trust and personal integrity. We are all ultimately accountable to God for our actions and pleasing him should be our first objective.

I am so proud to be in business with Orrin Woodward for his courage to stand on principle.  While many people talk the talk Orrin Woodward walks the walk. The “Amway Drones” accuse Orrin of being only concerned about money; however, as far back as 2005, he volunteered to take a pay cut to fix the business model. What leader that is only concerned about money would do that? Clearly Orrin is more concerned with helping new people win then padding his own pocketbook.

When Orrin chose to confront the powers-that-be, and try to fix the problems, he did so knowing it would jeopardize his respected position at the company. Instead of making millions while other struggled, Orrin risked bankruptcy and spent tens of millions of dollars in order to stand on his convictions. Orrin did not enter this conflict with the intention of starting a new company, or gaining more wealth; rather, he did it because principles he holds dear were at stake; freedom and justice.

I was with him one weekend during probably the hardest part of this fight when he said to me, “If Laurie and I have to sell everything and move back into a trailer, that is what we will do to make this right.”

Does that sound like a money-hungry greedy person, or a person who is willing to sell everything except his principles?  Orrin continues:

The Destiny of Our Business

We live in challenging times and it will require great leadership and courage to get the job done. I believe you and your father were called for a time such as this, just as Esther was of old. I am willing to help in any way you deem fit and appreciate the opportunity to express my feelings and thoughts in a transparent way. I promise if you do your part to fix the product pricing and the opportunity for the “first circle,” then I will do my part and, God willing, will put over 1 million people into our community proudly driving traffic to your website for product purchases. We can be the best business opportunity out there and we can win the culture war in the process of achieving our business goals.

I believe in this business with all my heart. I am grateful to you and your family for providing this opportunity that allows me and so many thousands of others to achieve financial freedom and to use our talents, wealth, and gifts to influence the culture in which we live. Doug, it will take courage to make the right choices to correct the things that need fixing in this business. I am confident that if those choices are made this business will become the greatest success story in our lifetime. I know that the suggestions that I am making will work. If we do not make the decision to fix the problems that are hindering us from going from good to great, then it is my feeling that some other corporation will eventually see what needs to be done and will do it. This is our opportunity to make this business the greatest business opportunity in the country. I want to forge ahead with you to a fantastic future. I want to give genuine help to those who are struggling financially. And finally, I want to see this business be used of God to help bring back to our country the Godly principles that it was founded upon. This is a goal worth striving for and a life worth living. Sir Edmund Burke once said, “The only way for evil to prosper is for good men to do nothing.”

Thank you for your time in reading this letter. I would love to take you to lunch sometime and give you copies of the books from which I have quoted. If I can serve the Quixtar team in any way, please feel free to call or email me.

God Bless,

Orrin Woodward

In hindsight, this letter is powerful! Imagine if they would have listened to the advice from Orrin Woodward and the rest of the leaders who were calling for change. Most likely, Amway’s 100 million dollar Pokorny legal settlement  (The judge ordered a 5% price reduction; sound familiar?) would have been avoided, if they would have only listened to Orrin back in 2005.

Let me sum up this Amway/Quixtar/Orrin Woodward conflict in a few talking points:

1) In 2005 Orrin Woodward risked his hard-earned position at Amway, by writing a letter directly to billionaire owner Doug DeVos to point out major problems within the Amway/Quixtar business model.

2) Orrin Woodward, after nearly threes years attempting to drive change within the company, departs from Quixtar in disgust. Orrin and his leaders spend tens of millions of dollars to get free from Amway’s tentacles.

3) Earlier this year, in a California court, Amway/Quixtar settles a potential billion dollar lawsuit by surrendering over a 100 million dollars in settlement money. Not surprisingly, many of the disputed issues in this case were the same ones that Orrin pointed out to Doug DeVos back in 2005.

4) Undaunted, Orrin, instead of criticizing the old, creates the new. He forms LIFE with his co-founders, and fixes the concerns he expressed in his letter to Doug DeVos.

Is Orrin a money-hungry person or principled-centered person?  You decide.  As for the Hawkins family we are with Orrin and Laurie Woodward, going to 1 million people and beyond.

Any good idea goes through three stages. First it is laughed at. Second, it is violently opposed. And third, it is finally accepted as self evident. People who live by their convictions will make fast friend and fearful enemies. As the old saying goes… If you do not want to be criticized, say nothing, do nothing and become nothing.

It’s your life.  Is Orrin a hero or just out for selfish success? You decide.

God bless,

Dan Hawkins

The LIFE community has gone to a whole new level! With the launch of the Mental Fitness Challenge and the incentive trips more people than ever before are ready to get to work and move forward!

One of the most attractive things the LIFE Team offers is community. What is community? Here is the definition from Wikipedia:

The term community has two distinct meanings: 1) A group of interacting people, living in some proximity (i.e., in space, time, or relationship). Community usually refers to a social unit larger than a household that shares common values and has social cohesion. The term can also refer to the national community or international community, and, 2) in biology, a community is a group of interacting living organisms sharing a populated environment.  A community is a group or society, helping each other.

This is one of the biggest assest the LIFE community offers to its members, “a social unit larger than a household that shares common values and has social cohesion. A group helping each other out!”

I recently was able to attend and speak at a LIFE business launch with a few hundred LIFE members excited to learn and move their lives and businesses forward.

This video is just a small part of the LIFE members in Southern Wisconsin that have decided to come together and win in business and in life! There is something very powerful when a group of people learn to succeed as a team. LIFE has created a business that in its very operation begins to restore social capital (community) in a world that desperately needs it. Listen to what Robert D. Putnam has to say about the importance of social capital:

If community exists, both freedom and security may exist as well. The community then takes on a life of its own, as people become free enough to share and secure enough to get along. The sense of connectedness and formation of social networks comprise what has become known as social capital.[4]

Social capital is defined by Robert D. Putnam as “the collective value of all social networks and species (who people know) and the inclinations that arise from these works to do things for each other (norms of reciprocity).”[5] Social capital in action can be seen in all sorts of groups, including neighbors keeping an eye on each others’ homes. However, as Putnam notes in Bowling Alone: The Collapse and Revival of American Community (2000), social capital has been falling in the United States. Putnam found that over the past 25 years, attendance at club meetings has fallen 58 percent, family dinners are down 33 percent, and having friends visit has fallen 45 percent.[6]

The same patterns are also evident in many other western countries. Western cultures are thus said to be losing the spirit of community that once were found in institutionsincluding churches and community centers. Sociologist Ray Oldenburg states in The Great Good Place that people need three places: 1) the home, 2) the office, and, 3) the community hangout or gathering place.[7] With this philosophy in mind, many grassroots efforts such as The Project for Public Spaces are being started to create this “Third Place” in communities. They are taking form in independent bookstores, coffeehouses, local pubs, and through new and innovative means to create the social capital needed to foster the sense and spirit of community.[8]

I love that on at least a weekly basis the LIFE Community gathers to learn, share and expand the community! When people are evaluating your community they usually have at least three components:

1) What are the values this group stands for and believes in? The LIFE community is a group that understands that you need to believe in something or you will fall for anything! We share our values and beliefs through audio training, web cast, videos and,  live events where the top speakers in the LIFE community share with members and customers.

2) Who are the people that are part of the community and what are they like? LIFE has weekly opportunities to get around the people involved and get to know them. We have live events every other week where someone can come and associate with other like minded people and build strong relationship and social capital.

3) Can I add value and contribute to this community? LIFE has launched small groups on a bi-weekly based called challenge groups. This is a place where all members can learn great principles and then share how they have or will implement them in their lives. Everyone has something to share to help all of us get better!

In the book Grouped by Paul Adams he shares why we like to talk and share with others:

When researchers have studied why people share, they have consistently found that many do it to help others. This is an altruistic act with no expected reciprocity. For many, it is important to them to be perceived as helpful, and so they try to share content that they think other people will find valualbe. This is especially clear when we see people share information that may not reflect positively on themselves.

The LIFE Challenge groups give people a platform to share from personal experience and help others.

These are just a couple of thoughts on the power of community and what LIFE is doing to restore better ideas and social capital back into our local communities!

Orrin Woodward has published an incredible article on Compensated Communities that explains even further how the LIFE Community is restoring social capital!

God bless,

Dan Hawkins

I had to share this video and my thoughts from one of my closest friends Steve Leurquin. I was doing my daily reading when I came upon his latest post on friendship and wanted to share another perspective on the same video. Please read Steve’s article as mine will be tied in to his!

In a world where negative and skepticism is king how do people find the courage to bring out their greatness? I love this video because it explains how it is still possible to live your dreams and become a hero. How many people like Jonathan have greatness within but lack the friend and the stage to bring it out!

The LIFE Community is on a quest to offer both! In Orrin Woodward’s book Resolved 13 Resolutions for Life he teaches the principles of friendship. Everyone who takes the Mental Fitness Challenge is being trained to be that friend for the people around them in their community. Along with learning the right information, LIFE offers association on a weekly basis with like minded people who want you to live the life you’ve always wanted!

The LIFE Team offers a stage for you to shine just like this TV show gave Jonathan his chance. The LIFE compensation plan was created to reward those willing to go through the process: learn, do and then teach!

My friend Orrin Woodward is a prime example of this, from engineer to best selling author and leadership expert. Orrin was given friends for encouragement, a system to grow and a stage to showcase his greatness. In response to all of the blessings he has received he and 7 other co-founders created LIFE to offer this to anyone willing to learn and grow! Orrin, just like Jonathan, displayed his character by not running into the sun with his success but sticking to his friends’ side to bring them along for the journey and help them bring out their greatness!

Never again can you say, I wish I had my chance, it is here!

Enjoy this video and I hope you tear up as you see the greatness that is posible in YOU when encouragement, friendship, courage and character meet!

God bless,

Dan Hawkins

This weekend in Columbus, Ohio the LIFE Founders rolled out the most impressive product to date and added 9 FREE dream vacations you can earn!

The Mental Fitness Challenge is going to help millions of people whip their thinking into shape and help them achieve the life they have always wanted! Here is what best selling author and leadership expert Orrin Woodward has to say about the Mental Fitness Challenge:

It is here – The Mental Fitness Challenge! The official release of the best systematically designed

personal development program ever.  I teamed up with NY Times best-selling author Chris Brady to conceptualize and develop a step-by-step process to grow personally from the inside out starting with private achievements, moving onto public achievements, then to leadership achievements, and eventually culminating in a legacy achievement. Anyone reading this who has the mind, heart, and desire to change can now achieve his or her destiny.

The Mental Fitness Challenge is based around my book RESOLVED: 13 Resolutions for LIFE. Each of the resolutions is focused on for one week, leading to a 13-week program designed to inculcate the 13 resolutions mindset into your life. I have never been happier with a personal development product, and I am excited to play a part in helping people fulfill their purposes. What is the life you have always wanted? Isn’t it time to pursue it today? 

Thousands of people have started their Mental Fitness Challenge.   Start yours today!

Part of the fun of the MFC is inviting others to take the challenge with you. We at LIFE have launched an incentive program that rewards people for sharing this challenge with others. We have five steps to getting the life you have always wanted:

1) Take the Mental Fitness Challenge – take the 90 day challenge to learn better thinking and discipline in your life.

2) GET THREE FRIENDS TO TAKE THE MENTAL FITNESS CHALLENGE – Get three friends to take   the challenge and yours is FREE!

3) BECOME A LIFE MEMBER AND GO POWER PLAYER – Special recognition and seating for Power Players

4) Go double Power Player with everyone trip tracking – Go on a paid trip! See LIFE website for details, but we are talking paid trips to Disney, Jamaica, Costa Rica, 7-10 day Cruises,  Hawaii and the list goes on!

5) HELP 3 OTHERS GO ON 2 PAID TRIPS – Job Optional! See LIFE Compensation

You can stop at any step, from taking the challenge all the way to freedom by joining the compensated community and spreading the message with us.

People left the weekend armed to Have Fun, Make Money and Make a Difference in their lives and in the lives of others around them. Join the revolution of improved lives through better information! Learn more about the challenge.  The people in this video did:

We are now a couple weeks into the Mental Fitness Challenge from LIFE! Please share your experiences with the MFC and other products from LIFE!

God bless,

Dan Hawkins

Living the LIFE you’ve always wanted using the Mental Fitness Challenge!

How is your fitness?

If you are like most people in our country you instantly thought of your weight, figure, or body image! Somewhere we have lost sight of our mental fitness! There is no shortage of diet plans, weight loss products, new exercise programs, or techniques.

Here is the problem with all of the fitness challenges, they all require mental fitness or they don’t work!

Let me explain. Every year in the beginning of January health clubs around the world have record enrollments and jammed parking lots! Only a few weeks later many of the new enrollees are gone and you can park right up front with no trouble.

Why? You see the health clubs, exercise equipment, and diet foods have always been there waiting for you to make a mental decision to use them! New Year’s resolutions are just decisions based on a new year, but most resolutions fail not because they are a bad idea, but because the person lacks the thinking and discipline to carry it out.

The Mental Fitness Challenge is a program designed to give you the life you’ve always wanted through better thinking and better association. You see, it will never be a better product, piece of equipment, or the latest craze that changes you, only your thinking can do that!

We cannot solve our problems with the same thinking we used when we created them.
Albert Einstein

Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.
Martin Luther King, Jr.

Formal education will make you a living; self-education will make you a fortune.
Jim Rohn

You can read thousands of quotes from successful people all stating that the key to success is learning better ideas and applying them in your life. This MFC program is designed to give you the thinking it takes to succeed in any area you chose to improve. Maybe you want to lose weight, be a better parent or spose, or maybe improve you financial situation. The key to better results are better ideas!

Here is a short summary of the Mental Fitness Challenge from best selling author Chris Brady:

What is it? A life-changing package of information, including three best-selling books, a bunch of CDs, an online environment for tracking progress, a video library which accumulates for future viewing as videos stream in through email on a regular basis, a self-assessment test, unlimited 360 feedback, accountability partners, goal and tracking sheets, and more! This product encompasses years and years of learning how people change and maximize in their lives in all the 13 areas of resolutions from Orrin Woodward’s best seller RESOLVED.

I dare you to take the 90 Day Mental Fitness Challenge and begin to live the life you’ve always wanted!

God bless,

Dan Hawkins

Are you ready to take the Mental Fitness Challenge?

Starting as early as today thousands of people are beginning to head toward Ohio. Some will come by bus, some by car and others by plane. Many will travel straight through the night to ensure they will not miss a thing! They are all headed to the Ohio State Buckeyes’ stadium filled with excitement, hope, and anticipation!

Many will bring Team flags to celebrate the victories of the ones playing the game and scream and shout with excitement as their favorite players take center stage!

While I write this many will think the Buckeyes have an NCAA game this weekend and all of their fans are going to watch the victory, but actually the Buckeyes are not playing.

This weekend the Ohio stadium will be filled with players of a different game, the game of LIFE! Thousands will show up and do all of the above with one huge difference, everybody in the stadium is playing the game and everyone can experience the victory for their own life! LIFE is about compensated communities working together to win in life!

While sports largely celebrate physical fitness, we celebrate Mental Fitness. We have invited down LIFE members from around the world to come and take the Mental Fitness Challenge!

The entire event will challenge the members to improve themselves mentally and inspire them to go out and help others improve their mental fitness as well.

Employ your time in improving yourself by other men’s writings so that you shall come easily by what others have labored hard for.
Socrates

What you are must always displease you, if you would attain to that which you are not.
Saint Augustine

You cannot expect to achieve new goals or move beyond your present circumstances unless you change.  Les Brown

We cannot become what we need to be, remaining what we are.                                                                                           Max Depree

Nurture your mind with great thoughts, for you will never go any higher than you think.                     Benjamin Disraeli

I could list thousands of quotes by people who have achieved great things on the importance of working on your Mental Fitness. I could also list some quotes from critics who have achieved nothing in life on why you should not improve yourself. I guess the question is, which group would you rather listen to and associate with?

There has never been a statue erected to a critic, and there has never been a statue erected to a man that did not have critics!

Do not expect the critics around you to be excited about you taking time and money to grow yourself and become something more, because by improving you expose their unwillingness to improve themselves!

The LIFE Community is a group of people who have decided to take the Mental Fitness Challenge and improve themselves everyday!

Join us down in Ohio as we celebrate your sacrifice, courage, commitment and yes YOUR VICTORY!

God bless,

Dan Hawkins

The story that is being written is a story that will fill history books of the future. Orrin Woodward and Chris Brady began their leadership journey and partnership about 20 years ago and are just getting started. In the latest release of the Top 30 Leadership Gurus both Orrin and Chris climbed higher on the chart for I believe the 3rd year in a row, now claiming the #6 and #11 spots respectively.

Orrin and Chris are writing a remarkable story that started in two very different places. Here is what author Tim Marks had to say about Orrin Woodward:

Orrin Woodward grew up in Columbiaville, Michigan, a town where the word “vision” wasn’t something you’d hear pop up at the average dinner table. His brilliant mind and work ethic were quickly noticed by his superiors at work, and his amazing engineering genius resulted in four engineering patents to his name by the age of 25. He was on the fast track to corporate “success”. But he was eventually exposed to some new business information, and he decided to go against the grain. He ignored the 95% advice of his friends, family and co-workers, and he plunged head-first into his first entrepreneurial venture.

Success didn’t come easily to Orrin. We might watch him speak on stage today in front of thousands of people and forget that he failed a public speaking class in college. We might read the chapter on conflict resolution in his incredible book RESOLVED and puzzle that this great man describes his younger self as a “no-people skills engineer.” We might see the tens of thousands of people at a Major function and forget that he struggled for several years to build a business community past 200 people. And we might look at his lifestyle, his homes in Florida and Michigan, and his yacht, and not realize the massive battles that Orrin and Laurie have waged behind the scenes on our behalf.

From humble beginnings Orrin Woodward has risen to elite heights in business and leadership, he has now been voted the number 6 leadership expert and claiming the #1 spot from the IAB.  Probably the biggest impact Orrin has had is not in what he has accomplished but the people he has helped along the way. I am so thankful that Orrin has chosen to pursue his purpose because in pursuing his purpose he has given me one as well.

Chris Brady has been introduced many times on stages across the globe as a man who could have succeeded anywhere. Here is what leadership expert Orrin Woodward had to share about Chris.

In truth, Chris Brady has been a dreamer and doer for as long as I have known him. For example, when I was working a full 12 week assignment in Wichita Falls, Texas, I lived in an apartment provided by the AC Rochester plant (one of the reasons I agreed to go to Texas, since I was dead broke.) :) Chris was assigned to Wichita Falls for a six-week term to help launch a new product. Since the plant was already paying for an apartment, Chris crashed with me and several other students during his time in Texas. It was my six weeks with him in Texas that solidified by belief that Chris was different from the rest of us students. Specifically, when comparing his purpose and vision to the rest of ours. Simply put, I had never met anyone so young who was as driven to break free from mediocrity as Chris Brady. His determination and confidence was scary for a low self-esteem person like I was at the time.

However, with that said, his boldness and direction intrigued me as much as it intimidated me. Why did this guy believe so strongly in his purpose? How did he achieve this magical elixir so young? Whatever it was, Chris’s drive led to massive achievements throughout college. In fact, he finished second in his 1990 graduating class at GMI-EMI (not too shabby considering it is a school filled with brains.) :) More impressively, after graduation, he qualified for the coveted GM scholarship program. GM selects only a few of the elite graduates for an all-expenses-paid masters program. Chris chose the prestigious Carnegie-Mellon Institute and graduated with a masters in manufacturing systems. Little did Chris know, however, that beyond his degree, he would gain something much more valuable – the love of his life, Terri (Estes) Brady, whom he met at Carnegie-Mellon.

With such an impressive start in life it is not a surprise that Chris is making such an impact with his newest venture called LIFE. Chris is now the author of numerous best selling books and was recently named the #11 leadership educator in the world!  He continues to learn, grow and teach across the globe to help people achieve the life they have always wanted through better ideas and information.

Orrin Woodward and Chris Brady are just warming up and are on their way to the top of the leadership and personal development field. Their business LIFE has only been in operation since November 1, 2011 and they are already getting national attention for the quality of their products and the growth of the business. The friendship and partnership of Orrin and Chris will go down in history, along with the stories of the thousands and soon millions of people they are impacting in a positive direction.

Thank you Orrin and Chris for allowing us all to pursue our purpose in LIFE!

God bless,

Dan Hawkins

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